Transfer Transition Program Logo And Apparel Design

Freelance project for the Transfer Transition Program at University of Wisconsin-Madison. Commissioned to create a logo and identity system as well as a design for use on apparel and more. The logo incorporates a two-sided arrow to represent the mutually beneficial exchange of knowledge between transfer students, their home or prior university and UW-Madison. Two-sided arrows were also used in the apparel design to carry this concept throughout all components of the project. Five variations of the logo were created to allow for versatility of application in different layouts and uses. The illustrative apparel design is comprised of individual depictions representing the top locations from which UW-Madison transfer students come. Some components of the central UW-Madison depiction were sourced from a previous illustration project, per the client's request. These 10 unique location depictions were merged into one larger design, with playful icons and text added to unify the design. A two-color version, and three single-color versions in the university's three main colors, were created to allow flexibility for use of this design and its components. The Transfer Transition Program has printed and distributed t-shirts and sweatshirts with this design and plans to use both the logo and the illustrative design, as well as the singular location deprecations individually, for social posts, merchandise, academic materials and more for years to come.    

Logo, individual illustrations and final design created using Adobe Illustrator