Tentree Annual Report Project
A annual report design for Tentree, a sustainable apparel company whose goal is to reduce the negative environmental impact of the apparel industry and become "the most environmentally progressive brand on the planet". For every item purchased, Tentree plants 10 trees, their positive impact now reaching more than 10 countries with over 20 million trees planted to date. The goal in this design exercise was to create a mock annual report to match the company and its mission. The booklet was printed using a variety of natural, biodegradable paper and twine for binding. The front and back covers were created using seed paper, encouraging the user to plant the report when they are done with it and allow wildflowers to grow from its pages. The report contains a letter to shareholders from the CEO, a brand overview, financial reports and more. Illustrations, infographics, icons and both sourced and original imagery were used throughout to add playfulness, authenticity and impact to the design. Natural color palettes were utilized to unify the work and celebrate the brand's love and respect for the natural world. Below are some sample spreads from the report.
Created using Illustrator, InDesign and Photoshop.