Snack Food Packaging Project
A Two-part packaging series comprised of two sets of five packages, one set being full-sized and the other being single serving packages, contained in a bento-style snack box and branded as "Las Tapas". The project aimed to rebrand common foods as a luxurious snacking experience. The packaging was created using original charcoal drawings. Extreme scaling of the drawings was employed to increase impact. All other design elements as well as the packaging layouts were created using Illustrator. Bold type and harmonious, muted colors were used to juxtapose the earthy drawings, differentiate the various products and catch one's eye in a grocery store setting.
Below are the design templates created and used for the construction of all packages in the set.