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Gaia Botanicals Essential Oils Branding and Package Design

Project creating and branding an essential oil line and developing a set of six packages for the brand. The logo was created using Illustrator, the background packaging artwork was created with watercolor and ink and the layout was constructed using InDesign. The project focused on the use of color to differentiate the packages and represent the different essential oils. The pen illustrations were created to represent the unique qualities of the oils and the emotions they intend to evoke.

© 2022 by Jesse Wulfman

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