JESSE WULFMAN

Series of digital illustrations created for Faraday, a Burlington-based software development company that helps growth teams enhance consumer experiences through predictive marketing and personalization at scale. Three unique personas were developed to illustrate the diversity of consumers, their interests, and personalities. Vignettes were created for each persona, with objects included to highlight these interests. A group image of these characters was also created.

 

This series of digital illustrations was developed for use throughout the marketing campaign for the launch of Faraday's new persona tool. Applications include headers, paid and organic social posts, website hero images, and more. 

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All illustrations created using Illustrator