Bee The Change Indigogo Campaign & Product Launch
A project for Bee The Change, a local non-profit combating the climate crisis by utilizing unused space in solar fields and turning it into pollinator habitat. The project incorporated video production, photography, graphics creation, and copywriting, primarily focused around executing an Indigogo campaign for a sustainable neck warmer insulated with milkweed floss. A targeted Instagram campaign was implemented concurrently to drive traffic to the Indigogo and company website pages, and increase sales.
The campaign made Indigogo's Fashion-Forward Finds list, surpassed its financial goal, and sold out all in a matter of days. The product was also featured in Vermont Ski and Ride Magazine's Stocking Stuffers list, accompanied by a quarter page ad in the winter publication.
Video and Audio Editing - Premiere Pro
Icon Design - Illustrator
Ad, Offset Card, Testimonials & additional designs - InDesign